For a lot of small businesses and startups, there’s just not a lot of money to go around. So when that business is looking to make payroll, get a minimum viable product out the door, or just keep the lights on, spending money registering multiple trademarks with the US Patent and Trademark Office just isn’t an option. In that situation, the question I always get is this: do I register my logo or my company name? The answer is almost always going to be your company name, for a handful of reasons. [Read more…]
The Huffington Post published a great article by Cat Weaver about the current state of copyright law seen through the lens of a particular picture, and its transformation and use by a handful of artists. If you haven’t read it already, go read it here. (For those who don’t want their attention diverted from my writing, and who can blame you, two artists working together took a picture of a panda, changed it up a bit, and turned it into a t-shirt. A third artist then came along and took an exact copy of the panda graphic, made it into a pattern, and turned it into a large piece of wall art, which he presumably made a bunch of money off of).
Read it? Good. There’s a lot going on in this article — it really makes you think about what copyright law should look like and what the best way to promote the arts and reward artists for their creativity really is — but what jumped out at me is how hamstrung artists Jimi Benedict and AJ Dimarucot are. Why are their options so limited? They never registered their copyright. Why does that limit them so much? Read on. [Read more…]